19 souvenirs you can only buy in Tokyo. From long-established confectioneries to limited edition items not available online.

*Prices include tax.
*Prices and sales information is as of August 2025.

The key to choosing souvenirs in Tokyo is to do your research beforehand!

There are so many attractive souvenirs to choose from that it can be hard to know which one to choose, which is a luxury problem that only Tokyo can offer. In order to find the perfect item in a limited amount of time, it is important to gather information beforehand.

In this article, we'll introduce recommendations from JAL's travel professionals and pick out the best souvenirs for each area of Tokyo. Efficiently find the perfect souvenir to make your trip to Tokyo even more enjoyable.

[Available at Haneda Airport] Tokyo souvenirs recommended by JAL staff

Haneda Airport, where you will stop at the beginning and end of your trip, is home to a collection of famous shops from all over Tokyo, making it a place where you can complete your Tokyo souvenir selection. Among these, the items selected by JAL staff, who use the airport every day and are well-versed in souvenirs from all over the country, are truly a trusted selection.

From classic Japanese sweets to trendy sweets and limited edition products with cute packaging, we have a wide selection of truly recommended souvenirs that have the perfect combination of taste, appearance, and buzz.
For more details, check out this article introducing 18 items carefully selected by JAL staff.

[2025] Carefully selected by JAL staff! 18 delicious souvenirs you can buy at Haneda Airport

OnTrip JAL editorial team and JAL staff working at Haneda Airport have carefully selected recommended items to buy at Haneda Airport's Terminal 1. We will introduce recommended souvenirs, including products exclusive to Haneda Airport, easy-to-distribute sweets, and non-sweet items that are perfect as snacks.

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[Tokyo Station/Marunouchi Area] Limited Edition & Famous Shops' "Guaranteed to Be a Disappointment" Souvenirs

This is the prime area for Tokyo souvenirs. You'll likely pass by it at least once if you're traveling around the city. There are a variety of "sure-fire items" that will please anyone, including limited edition items and flavors from famous restaurants.

Tokyo Station Exclusive! "Tokyo Suzu Senbei" - Great for Business

The "Tokyo Suzu Senbei", available only at Fujimido Gransta Tokyo, is a rice cracker with a motif of the "Silver Bell", a famous meeting place at Tokyo Station. Its popularity is due to its light and crunchy texture, rich rice flavor, and fragrant aroma that gets more delicious the more you chew it. It is enjoyed by a wide range of generations, from children to the elderly.

They are individually wrapped, making them perfect as souvenirs to give to coworkers or friends. In addition, the elegant packaging and ability to be stored at room temperature make them popular for business occasions. The special feeling of being a Tokyo Station exclusive makes them the perfect Tokyo souvenir. They're sure to spark conversation.

Fujimido Gransta Tokyo store

Enjoy the taste of a famous Ginza macaron at Tokyo Station

"Hotel Seiyo Ginza" sadly closed in 2013. The sweets and side dishes served there are still sold in department stores in Tokyo. Even after the closure, it remains popular and continues to convey its history.

Among them, the one that has many fans is the ``Ginza Macaron'', which was created as an original sweet based on the macaron, which was not yet popular at the time of its release. A special butter cream made by mixing egg yolks and syrup and rum-soaked raisins are sandwiched between the thin and glossy dough. The texture is flatter and moister than regular macarons. When you take a bite, the aroma of rum oozing from the raisins fills your mouth.
It is a high-quality sweet that has been loved for a long time and was born in Ginza and raised in Ginza.

Western Ginza

Exclusive to Tokyo Station and not available for mail order. The exquisite pie "Butter Mille-feuille" can only be purchased here

Butter Butler offers a wide variety of Western-style sweets, featuring the finest butter from around the world. The shop is selling the Butter Mille-feuille exclusively at its Gift Palette Tokyo store.

The crispy pie crust is filled with rich and fragrant butter cream. The butter cream is made with fermented butter produced in Europe, and the flavor is exquisite. With just one bite, the rich, fragrant butter flavor spreads throughout your mouth, making you want to reach for another bite.

The packaging features a butler logo, and the design is both humorous and elegant, making it one of its charms. Both the taste and appearance are "modern yet unmistakable," and the sweets are gaining popularity as "something you can only buy at Tokyo Station." Individually wrapped, they're easy to share and don't require refrigeration. They make great souvenirs for friends and coworkers, and are also recommended as a treat for yourself.

Butter Butler Tokyo Gift Palette Store

Modern yet nostalgic: The elegant and rich flavor of "Karintou"

Located in Tokyo's fashionable areas of Ginza, Marunouchi, and Minami Aoyama, HIGASHIYA stands out for its modern atmosphere. It is a Japanese confectionery shop that is known for its high-quality flavors and sophisticated packaging.

The large slab-shaped "Karintou" has many fans due to its nostalgic sweetness and novel shape. The brown sugar syrup shines brightly, and the thin finish gives it a crisp and chewy texture. The soy sauce flavor adds an accent to this exquisite product, with a rich and elegant taste.
The packaging is simple and luxurious, making it a great gift for superiors.

HIGASHIYA

The ultimate "Umeboshi Assortment" feels special because it's something you don't buy often.

Located at 1-1-1 Marunouchi in the heart of Tokyo, Palace Hotel Tokyo is a 5-star hotel surrounded by greenery. The Japanese restaurant "Wadakura" inside the hotel offers an assortment of pickled Kishu Nanko plums, carefully selected for their uniqueness, making a perfect souvenir for formal occasions.

Two types of umeboshi are beautifully lined up in the wooden box. The sweet umeboshi with honey and the sour ``shisozuke ume'' with perilla are both luxurious pickled plums whose pulp comes out when you bite into the skin.
Since they are individually wrapped and have a long shelf life, they are perfect as souvenirs for the office. It's a high-quality pickled plum that you wouldn't buy for yourself, so if you give it as a gift, it will be a great gift.

Palace Hotel Tokyo Pastry Shop "Sweets & Deli"

[Shinjuku Area] Souvenirs with a sophisticated selection

Shinjuku is home to trendy shops from all over Tokyo. If you're looking for a unique souvenir that will be sure to grab attention, this is the place to go.

This special limited edition sweet, "Caramel au Beurre," can only be purchased at this location and at this time.

Mimizuku Confectionery, run by the confectionery manufacturer Morozoff, is a sweets brand that offers limited-edition sweets made with carefully selected ingredients and tips for spending quality time. The only brick-and-mortar store is the Morozoff Isetan Shinjuku store, and it is a secret confectionery store that sells limited-edition sweets every day from 4 p.m. onwards. You can buy them 24 hours a day at the online store.

"Caramel au Beurre" is a limited edition product that is not available online and is only available in physical stores. It is a caramel made with cane sugar and seaweed salt, simmered over an open flame while browning butter, and finished with roasted almonds.
The harmony of savory flavor, rich sweetness, crunchy almond texture, and subtle hint of seaweed salt. This special piece from a limited shop that is only known to those in the know is very special.

Mimizuku Western Confectionery Shop

Cake Earl Grey Fraise is a pound cake with the perfect combination of strawberry pulp and the aroma of black tea.

PAYSAGE is a hot new patisserie that opened its flagship store in Daikanyama in February 2024.

This shop offers creative sweets, mainly baked goods such as sables, and one of the recommended items is the "Cake Earl Grey Fraise." It is a pound cake with almond powder and a moist, finely textured dough. Inside is plenty of strawberry pulp soaked in puree. Powdered black tea leaves are mixed into the dough. Enjoy it with black tea for an elegant tea time.

PAYSAGE

Treat yourself! "Rillettes & Pastes" will make the recipient smile

The Delicatessen shop in Park Hyatt Tokyo is a pioneer of delicatessens in Japan. It offers a wide selection of sandwiches and side dishes made with carefully selected ingredients.

A special Tokyo souvenir that can only be found here is three types of rillettes and pastes, including "pork rillettes."
It's a great gift, and also a great way to reward yourself for all your hard work. It pairs well with red and white wine, so why not give it to someone who doesn't like sweet things, but who likes alcohol? In addition, the container with the cute illustration is also an exciting point. After you've finished eating it, you can use it for other purposes, such as storing small items.

*As of August 2025, Park Hyatt Tokyo is undergoing a full renovation and is temporarily closed. It is scheduled to reopen in October 2025.

Park Hyatt Tokyo Delicatessen

[Ginza/Nihonbashi Area] Souvenirs with a modern twist and the flavors of a long-established shop

This area combines the authentic flavors of long-established shops with a sophisticated atmosphere. You can find a Tokyo souvenir that suits any person.

A favorite of Kabuki actors. Authentic dorayaki passed down from generation to generation

Located in a back alley of the Kabukiza Theater, close to Higashi-Ginza Station, is the Japanese sweets shop "Kobikicho Yoshiya." Founded 100 years ago, it is a long-established store with many fans thanks to its taste and techniques that have been handed down from generation to generation.
The most popular item is the adorable half-moon shaped "dorayaki." The skin has a moist and chewy texture, and the lightly sweet bean paste is made with red beans from Tokachi, Hokkaido. The rich aroma of high-quality red beans and the moderate amount of grain that remains go perfectly with the thin skin.

It's delicious to eat as is, but if you warm it up in the microwave for about 10 seconds, it will have a softer, gentler flavor. When you buy one, don't miss the branding marks of regular customers, such as Kabuki actors, lined up in the store.

Yoshiya Kobikicho

The fluffy texture is a special feature of this high-quality "Baumkuchen Chocolat," loved by the downtown area.

"Cacao Confectionery Suminoza" is a baked confectionery shop specializing in chocolate, located in Nihonbashi Hamacho, an area full of traditional Japanese atmosphere, just 3 minutes from Hamacho Station. Rather than following trends, the shop aims to be a "confectionery shop rooted in the town" that will be loved for a long time.

Suminoza's signature product, "Baumkuchen Chocolat," is a luxurious item made with the finest chocolate from the nearby "nel CRAFT CHOCOLATE TOKYO." It has a moist and gentle texture that can be enjoyed by people of all ages and genders.

A handmade taste that can only be enjoyed in Nihonbashi Hamacho. It is a rich cake with a hint of cacao, so we recommend cutting it into about 10 pieces if you are eating a whole cake, and savoring it little by little. It is also a popular souvenir because it can be carried around as a gift even in the hot summer.

Cacao confectionery suminoza

Simple yet profound, the No.1 Shizuka Biscuit cookie tin is the No.1 in taste.

Shizuka Confectionery Store Natural Confectionery Laboratory has stores in Mita and Ginza in Minato Ward. They use ingredients harvested using sustainable cultivation methods that have a small impact on the global environment as much as possible, and make confectioneries using simple processes.

A recommended souvenir is the "No.1 Shizuka Biscuit." The moment you open the lid, the rich aroma of butter and wheat fills the air. Just that sweet smell promises immediate deliciousness.
The tin is filled with large, thick cookies. They are so popular that they sell out even on weekdays. The simple tin is perfect for anyone, and these simple yet sophisticated cookies are the latest in Tokyo's seasonal offerings.

Shizuka Western Confectionery Shop

[Akasaka/Toranomon Area] High-quality sweet souvenirs that adults will love

Although it is located in a business district, it has a calm and sophisticated atmosphere. You can find elegant items that are perfect for gifts.

Akasaka Mochi, a 125-year-old shop with a refined sweetness, is a kinako mochi (roasted soybean flour mochi).

Akasaka Mochi is the signature product of Akasaka Aono, a Japanese confectionery shop celebrating its 125th anniversary. The style of wrapping it in a small furoshiki was invented by the third-generation owner of the shop, Kanjiro, so that the soybean flour and mochi could be eaten quickly without spilling.

The key to eating it is to unwrap the furoshiki and then take out all the contents of the inner box onto the small furoshiki. Use the included "okuwashi" (toothpick) to thoroughly mix the kinako (roasted soybean flour) into the mochi. The texture of the soft mochi and the kneaded walnuts is exquisite, and the fragrant kinako (roasted soybean flour) and gentle sweetness of the brown sugar will bring a smile to your face.

Please enjoy this long-established dish that makes the most of the natural sweetness of the ingredients.

Akasaka Aono

Andaz Chocolate Library: A bookshelf-like chocolate box that lets you choose your favourites

The Andaz Chocolate Library is sold at the pastry shop of the Andaz Tokyo Hotel in Toranomon Hills. The box, with an index like a bookshelf, contains a colorful selection of chocolates, and the moment you open it, your heart will flutter.

The box contains 11 types of chocolate, including "Banana," "Orange," and "Ginger & Lemon," which have a refreshing acidity and fruity aroma, "Cacao Nibs," "Rice Crisps," and "Crispearls," which have a fun texture, "Hazelnut," "Pistachio," and "Gianduja," which contain flavorful nuts, and "Coffee" and "Earl Grey," which have a mellow aroma. The box comes in two sizes: "Small" with 11 pieces and "Large" with 22 pieces. As the name suggests, each chocolate is like a story, so please enjoy the wide variety of chocolates.

Andaz Tokyo Pastry Shop

[Ebisu, Daikanyama, Shirokane Area] Trendy and sophisticated souvenirs

With a sophisticated selection of products in both taste and packaging, this shop offers a selection of Tokyo souvenirs that will capture the hearts of fashion lovers and become a hot topic of conversation.

The number you're interested in? The stylish "Caramel" that's a hot topic on social media

Popular for its carefully crafted caramels, "NUMBER SUGAR" has stores in popular areas that are essential for sightseeing in Tokyo, such as Omotesando, Marunouchi, and Daikanyama. With stylish packaging and prices starting from 140 yen per piece, it has many appealing features and is a hot topic on social media.

There are 12 kinds of their signature caramel. Each flavor is numbered, and they are all additive-free, fragrance-free, and color-free, from the popular "No. 1 Vanilla" to the addictive "No. 2 Salt" with its moderate saltiness, so everyone can enjoy them with peace of mind.
Not only can you get a gift box containing all 12 varieties, but you can also choose a number that represents the recipient, making it a unique souvenir that they will be delighted to receive.

NUMBER SUGAR

Also recommended as a snack! "Petit Sale Aperitif" is a small pie with a variety of flavors to enjoy.

"Petit Sale Aperitif" is an exquisite small pie made by the French restaurant "Chez Lui" in Shirokane, Tokyo. When you open the lid of the luxurious can with its eye-catching chic blue color, you will find it packed with small pies of six flavors (olive, garlic, kelp, shrimp, cheese, and sesame).

In France, it is customary to serve small pies at small parties, and this custom was the inspiration behind this creation. The crispy pastry has a great texture, and each piece has a distinct flavor, making it feel like you are eating a full course meal as different flavors spread across your tongue with each bite. This dish goes well with not only wine, but also beer and sake, and is recommended as a souvenir for those who don't like sweet things.

Chez Lui Daikanyama Main Branch

"Ma Bonne Block" is an exquisite chocolate bar that will become a favorite of the recipient.

Chocolatier Erica, located on Platinum Street in Shirokane, is a famous shop that is constantly filled with customers who come from far away.
The long-selling product "Ma Bonne Block" is a "forbidden sweet" with marshmallows and walnuts in milk chocolate. Don't think you can't eat all that chocolate... The unique texture, sweetness, and the taste that changes depending on where you cut it will make you reach for another slice.

"Ma Bonne Block" is an enchanting chocolate that anyone will love. You can choose your favorite wrapping for an additional fee, so it's fun to select it for each person.

Chocolatier Erica

A limited edition souvenir not available online! "Kurumi Daifuku" - a product of exquisite ingredients and craftsmanship

Ichiya, which has three stores in Tokyo (Higashi-Mukojima, Tokyo Mizumachi, and Ebisu), is a Japanese confectionery store that stands out for its refined taste and sense. Its specialty, daifuku, is carefully handmade using carefully selected ingredients.

Among them, the "Kurumi Daifuku" is a rare daifuku that uses plenty of fragrant walnuts and can hardly be found anywhere else. The exquisite harmony between the crispy texture of the roasted walnuts and the smooth bean paste is simply amazing. Since it is not available for mail order, it is unlikely that your friends bring the same one. Although it only lasts for one day, it is a product that you will want to take home as a souvenir and share its deliciousness with many people.

Ichiya

[Local Area] Hidden Tokyo Souvenirs Only Known By Those in the Know!

These souvenirs are perfect for connoisseurs, offering a surprising sense of "Tokyo," including locally beloved delicacies and unique sweets.

So cute you can't eat it! "Tarafuku Monaka" is a cat-shaped cake packed with good luck.

Shirakaba continues to make traditional Japanese sweets in Kinshicho. They use high-quality, safe ingredients and carefully hand-make all of their sweets every day.

The popular "Tarafuku Monaka," which has been featured on TV, is an adorable monaka in the shape of a "beckoning cat" that looks like it will bring you good fortune. The savory flavor of the skin and the sweetness of the bean paste are exquisite. The luxurious bean paste, made from Hokkaido white azuki beans known as "white diamonds," is slowly cooked in a copper pot, giving it an auspicious golden color.
They're so cute that you might feel a little guilty about eating them, but that's the charm of them. They're a lucky souvenir that will also convey your wish for the recipient's happiness.

Kinshicho Shirakaba Main Store

A new taste and texture. Experience the profound depth of Japanese sweets with this new sensation: "Dried Fruit Yokan"

Just a one-minute walk from Nagahara Station on the Tokyu Ikegami Line, in a section of Nagahara Shopping Street that is not visited by many tourists, stands the atelier-style Japanese sweets shop "wagashi asobi."
A souvenir worth making a special trip to buy is the "dried fruit yokan." This yokan is made with high-quality Hokkaido red bean paste, Okinawa brown sugar, and rum, and is filled with chunks of dried strawberries, figs, and walnuts.

You can eat it as is, but you can also enjoy it in any way you like. The recommended arrangement is to put cheese and yokan on bread. This innovative Japanese sweet, almost like a terrine, is also a perfect gift for wine lovers.

wagashi asobi

New stores are constantly opening, so you can buy souvenirs in any area of Tokyo. That's why you should choose a special item that can only be bought in Tokyo. Use this as a reference for choosing souvenirs for various occasions, such as when sightseeing, before going home, or as a treat for yourself.

Originally posted: December 14, 2022
*Some content was updated on August 8, 2025.

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