[Latest] 18 souvenirs you can only buy in Tokyo. From classic sweets to trendy items, we recommend these

*Prices include tax.
*Prices and sales status are current as of March 2025.

Western sweets
Its fluffy texture is its defining feature. A high-class Baumkuchen beloved in the downtown area.

"Cacao Confectionery Suminoza" is a baked confectionery shop specializing in chocolate, located in Nihonbashi Hamacho, an area full of traditional Japanese atmosphere, just 3 minutes from Hamacho Station. Rather than following trends, the shop aims to be a "confectionery shop rooted in the town" that will be loved for a long time.

Suminoza's signature product, "Baumkuchen Chocolat," is a luxurious item made with the finest chocolate from the nearby "nel CRAFT CHOCOLATE TOKYO." It has a moist and gentle texture that can be enjoyed by people of all ages and genders.

A handmade taste that can only be enjoyed in Nihonbashi Hamacho. It is a rich cake with a hint of cacao, so we recommend cutting it into about 10 pieces if you are eating a whole cake, and savoring it little by little. It is also a popular souvenir because it can be carried around as a gift even in the hot summer.

Cacao confectionery suminoza

A chocolate box like a bookshelf that lets you choose from a variety of exciting items

The Andaz Chocolate Library is sold at the pastry shop of the Andaz Tokyo Hotel in Toranomon Hills. The box, with an index like a bookshelf, contains a colorful selection of chocolates, and the moment you open it, your heart will flutter.

The box contains 11 types of chocolate, including "Banana," "Orange," and "Ginger & Lemon," which have a refreshing acidity and fruity aroma, "Cacao Nibs," "Rice Crisps," and "Crispearls," which have a fun texture, "Hazelnut," "Pistachio," and "Gianduja," which contain flavorful nuts, and "Coffee" and "Earl Grey," which have a mellow aroma. The box comes in two sizes: "Small" with 11 pieces and "Large" with 22 pieces. As the name suggests, each chocolate is like a story, so please enjoy the wide variety of chocolates.

Andaz Tokyo Pastry Shop

A moist pound cake with a perfect combination of strawberry pulp and the aroma of black tea.

PAYSAGE is a hot new patisserie that opened its flagship store in Daikanyama in February 2024.

This shop offers creative sweets, mainly baked goods such as sables, and one of the recommended items is the "Cake Earl Grey Fraise." It is a pound cake with almond powder and a moist, finely textured dough. Inside is plenty of strawberry pulp soaked in puree. Powdered black tea leaves are mixed into the dough. Enjoy it with black tea for an elegant tea time.

Available at PAYSAGE Daikanyama main store and Shinjuku Isetan store

Which one  are you interested in? A high-class caramel that is also a hot topic on social media

Popular for its carefully crafted caramel, "NUMBER SUGAR" has stores in popular areas that are essential for sightseeing in Tokyo, such as Omotesando, Marunouchi, and Daikanyama. With stylish packaging and the price starting at 140 yen per piece, it has many appealing features and is a hot topic on social media.

There are 12 kinds of their signature caramel. Each flavor is numbered, and they are all additive-free, fragrance-free, and color-free, from the popular "No. 1 Vanilla" to the addictive "No. 2 Salt" with its moderate saltiness, so everyone can enjoy them with peace of mind.
Not only can you get a gift box containing all 12 varieties, but you can also choose a number that represents the recipient, making it a unique souvenir that they will be delighted to receive.

Available at NUMBER SUGAR Omotesando main store, Marunouchi store, and Daikanyama store

No. 1 in simple yet deep sense. Canned Tokyo cookies that I want to eat the most right now

Shizuka Confectionery Store Natural Confectionery Laboratory has stores in Mita and Ginza in Minato Ward. They use ingredients harvested using sustainable cultivation methods that have a small impact on the global environment as much as possible, and make confectioneries using simple processes.

A recommended souvenir is the "No.1 Shizuka Bisucuit." The moment you open the lid, the rich aroma of butter and wheat spreads. Just the sweet smell of the air makes you expect the deliciousness right away.
The tin is filled with large, thick cookies. It is so popular that it sells out even on weekdays. The simple tin is perfect for anyone, and it is a simple yet sophisticated cookie that is the latest in Tokyo.

Available at Shizuka Confectionery's Mita main store and Ginza 5-chome store

An exquisite chocolate bar that the recipient will love as well.

Chocolatier Erica, located on Platinum Street in Shirokane, is a famous shop that is constantly filled with customers who come from far away.
The long-selling product "Ma Bonne Block" is a "forbidden sweet" with marshmallows and walnuts in milk chocolate. Don't think you can't eat all that chocolate... The unique texture, sweetness, and the taste that changes depending on where you cut it will make you reach for another slice.

"Ma Bonne Block" is an enchanting chocolate that anyone will love. You can choose your favorite wrapping for an additional fee, so it's fun to select it for each person.

Chocolatier Erica

Delivering unchanging deliciousness: Stylish macarons from Ginza

"Hotel Seiyo Ginza" sadly closed in 2013. The sweets and side dishes served there are still sold in department stores in Tokyo. Even after the closure, it remains popular and continues to convey its history.

Among them, the one that has many fans is the ``Ginza Macaron'', which was created as an original sweet based on the macaron, which was not yet popular at the time of its release. A special butter cream made by mixing egg yolks and syrup and rum-soaked raisins are sandwiched between the thin and glossy dough. The texture is flatter and moister than regular macarons. When you take a bite, the aroma of rum oozing from the raisins fills your mouth.
It is a high-quality sweet that has been loved for a long time and was born in Ginza and raised in Ginza.

Available at Seiyo Ginza Daimaru Tokyo store and Odakyu Department Store Shinjuku store

Special limited edition sweets that can only be purchased at this location and time.

Mimizuku Confectionery, run by the confectionery manufacturer Morozoff, is a sweets brand that offers limited-edition sweets made with carefully selected ingredients and tips for spending quality time. The only brick-and-mortar store is the Morozoff Isetan Shinjuku store, and it is a secret confectionery store that sells limited-edition sweets every day from 4 p.m. onwards. You can buy them 24 hours a day at the online store.

"Caramel au Beurre" is a limited edition product that is not available online and is only available in physical stores. It is a caramel made with cane sugar and seaweed salt, simmered over an open flame while browning butter, and finished with roasted almonds.
The harmony of savory flavor, rich sweetness, crunchy almond texture, and subtle hint of seaweed salt. This special piece from a limited shop that is only known to those in the know is very special.

Mimizuku Western confectionery shop (inside Morozoff store)

<Japanese sweets>
A limited edition souvenir not available online! Walnut Daifuku with high quality ingredients and craftsmanship

Ichiya, which has three stores in Tokyo (Higashi-Mukojima, Tokyo Mizumachi, and Ebisu), is a Japanese confectionery store that stands out for its refined taste and sense. Its specialty, daifuku, is carefully handmade using carefully selected ingredients.

Among them, the "Kurumi Daifuku" is a rare daifuku that uses plenty of fragrant walnuts and can hardly be found anywhere else. The exquisite harmony between the crispy texture of the roasted walnuts and the smooth bean paste is simply amazing. Since it is not available for mail order, it is unlikely that your friends bring the same one. Although it only lasts for one day, it is a product that you will want to take home as a souvenir and share its deliciousness with many people.

Available at Ichiya Main Store, Mizumachi Store, and Ebisu Store

Limited to Tokyo Station. Suzu Senbei is also great for business use.

The "Tokyo Suzu Senbei", available only at Fujimido Gransta Tokyo, is a rice cracker with a motif of the "Silver Bell", a famous meeting place at Tokyo Station. Its popularity is due to its light and crunchy texture, rich rice flavor, and fragrant aroma that gets more delicious the more you chew it. It is enjoyed by a wide range of generations, from children to the elderly.

Since they are individually wrapped, they are perfect as souvenirs for colleagues or friends. In addition, the calm packaging and the fact that they can be stored at room temperature make them popular for business occasions. The special feeling of being limited to Tokyo Station makes them the perfect Tokyo souvenir. They are sure to spark conversation.

Fujimido Gransta Tokyo store

Founded 125 years ago. Kinako mochi with a refined sweetness

Akasaka Mochi is the signature product of Akasaka Aono, a Japanese confectionery shop celebrating its 125th anniversary. The style of wrapping it in a small furoshiki was invented by the third-generation owner of the shop, Kanjiro, so that the soybean flour and mochi could be eaten quickly without spilling.

The key to eating it is to unwrap the furoshiki and then take out all the contents of the inner box onto the small furoshiki. Use the included "okuwashi" (toothpick) to thoroughly mix the kinako (roasted soybean flour) into the mochi. The texture of the soft mochi and the kneaded walnuts is exquisite, and the fragrant kinako (roasted soybean flour) and gentle sweetness of the brown sugar will bring a smile to your face.

Please enjoy this long-established dish that makes the most of the natural sweetness of the ingredients.

Available at Akasaka Aono Akasaka Main Store

A favorite of Kabuki actors. Authentic dorayaki passed down from generation to generation

Located in a back alley of the Kabukiza Theater, close to Higashi-Ginza Station, is the Japanese sweets shop "Kobikicho Yoshiya." Founded 100 years ago, it is a long-established store with many fans thanks to its taste and techniques that have been handed down from generation to generation.
The most popular item is the adorable half-moon shaped "dorayaki." The skin has a moist and chewy texture, and the lightly sweet bean paste is made with red beans from Tokachi, Hokkaido. The rich aroma of high-quality red beans and the moderate amount of grain that remains go perfectly with the thin skin.

It's delicious to eat as is, but if you warm it up in the microwave for about 10 seconds, it will have a softer, gentler flavor. When you buy one, don't miss the branding marks of regular customers, such as Kabuki actors, lined up in the store.

Yoshiya Kobikicho

So cute you can't eat it! Cat-shaped monaka filled with good luck

Shirakaba continues to make traditional Japanese sweets in Kinshicho. They use high-quality, safe ingredients and carefully hand-make all of their sweets every day.

The popular "Tarafuku Monaka," which has been featured on TV, is an adorable monaka in the shape of a "beckoning cat" that looks like it will bring you good fortune. The savory flavor of the skin and the sweetness of the bean paste are exquisite. The luxurious bean paste, made from Hokkaido white azuki beans known as "white diamonds," is slowly cooked in a copper pot, giving it an auspicious golden color.
They're so cute that you might feel a little guilty about eating them, but that's the charm of them. They're a lucky souvenir that will also convey your wish for the recipient's happiness.

Kinshicho Shirakaba Main Store

Modern yet nostalgic. Karinto with a refined, rich flavor.

Located in Tokyo's fashionable areas of Ginza, Marunouchi, and Minami Aoyama, HIGASHIYA stands out for its modern atmosphere. It is a Japanese confectionery shop that is known for its high-quality flavors and sophisticated packaging.

The large slab-shaped "Karintou" has many fans due to its nostalgic sweetness and novel shape. The brown sugar syrup shines brightly, and the thin finish gives it a crisp and chewy texture. The soy sauce flavor adds an accent to this exquisite product, with a rich and elegant taste.
The packaging is simple and luxurious, making it a great gift for superiors.

Available at HIGASHIYA Ginza, Aoyama and Marunouchi stores

A new taste and texture. A new type of yokan that lets you experience the profound depth of Japanese sweets

Just a one-minute walk from Nagahara Station on the Tokyu Ikegami Line, in a section of Nagahara Shopping Street that is not visited by many tourists, stands the atelier-style Japanese sweets shop "wagashi asobi."
A souvenir worth making a special trip to buy is the "dried fruit yokan." This yokan is made with high-quality Hokkaido red bean paste, Okinawa brown sugar, and rum, and is filled with chunks of dried strawberries, figs, and walnuts.

You can eat it as is, but you can also enjoy it in any way you like. The recommended arrangement is to put cheese and yokan on bread. This innovative Japanese sweet, almost like a terrine, is also a perfect gift for wine lovers.

wagashi asobi

(Other than sweets!)
Also recommended as a snack! Small pies with a variety of flavors

"Petit Sale Aperitif" is an exquisite small pie made by the French restaurant "Chez Lui" in Shirokane, Tokyo. When you open the lid of the luxurious can with its eye-catching chic blue color, you will find it packed with small pies of six flavors (olive, garlic, kelp, shrimp, cheese, and sesame).

In France, it is customary to serve small pies at small parties, and this custom was the inspiration behind this creation. The crispy pastry has a great texture, and each piece has a distinct flavor, making it feel like you are eating a full course meal as different flavors spread across your tongue with each bite. This dish goes well with not only wine, but also beer and sake, and is recommended as a souvenir for those who don't like sweet things.

Chez Lui Daikanyama Main Branch

Treat yourself! See the smile on the recipient's face with Rillettes & Pastes

The Delicatessen shop in Park Hyatt Tokyo is a pioneer of delicatessens in Japan. It offers a wide selection of sandwiches and side dishes made with carefully selected ingredients.

A special Tokyo souvenir that can only be found here is three types of rillettes and pastes, including "pork rillettes."
It's a great gift, and also a great way to reward yourself for all your hard work. It pairs well with red and white wine, so why not give it to someone who doesn't like sweet things, but who likes alcohol? In addition, the container with the cute illustration is also an exciting point. After you've finished eating it, you can use it for other purposes, such as storing small items.

*As of March 2025, Park Hyatt Tokyo is undergoing a full renovation and is temporarily closed. It is scheduled to reopen in October 2025.

Park Hyatt Tokyo Delicatessen

It feels special because it's something you don't buy often. The ultimate assortment of pickled plums

Located at 1-1-1 Marunouchi in the heart of Tokyo, Palace Hotel Tokyo is a 5-star hotel surrounded by greenery. The Japanese restaurant "Wadakura" inside the hotel offers an assortment of pickled Kishu Nanko plums, carefully selected for their uniqueness, making a perfect souvenir for formal occasions.

Two types of umeboshi are beautifully lined up in the wooden box. The sweet umeboshi with honey and the sour ``shisozuke ume'' with perilla are both luxurious pickled plums whose pulp comes out when you bite into the skin.
Since they are individually wrapped and have a long shelf life, they are perfect as souvenirs for the office. It's a high-quality pickled plum that you wouldn't buy for yourself, so if you give it as a gift, it will be a great gift.

Palace Hotel Tokyo Pastry Shop "Sweets & Deli"

New stores are constantly opening, so you can buy souvenirs in any area of Tokyo. That's why you should choose a special item that can only be bought in Tokyo. Use this as a reference for choosing souvenirs for various occasions, such as when sightseeing, before going home, or as a treat for yourself.

First posted: December 14, 2022
*Some content was updated on March 21, 2025.

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