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NOV 20 2019

A deep look at the appeal of Shibuya Scramble Square, Tokyo's newest tourist attraction

The area around Shibuya Station is undergoing a large-scale redevelopment that is said to occur "once in a century." Every visit offers something new. The midpoint of this long development, and just before the 2020 Tokyo Olympics, the opening of "Shibuya Scramble Square Phase I (East Tower)*" (hereinafter referred to as Shibuya Scramble Square) is a hot topic. We will report in detail on the appeal of this new tourist attraction in Tokyo, including the exquisite rooftop space "SHIBUYA SKY" and TSUTAYA's new business concept, "SHARE LOUNGE."
*Phase II (Central Building and West Building) is scheduled to open in 2027
Photo: A detailed look at the appeal of Shibuya Scramble Square, Tokyo's newest tourist attraction

What is Shibuya Scramble Square, Shibuya's new landmark?

Shibuya Scramble Square is a large, 47-story complex that opened on November 1, 2019 and is the tallest in the Shibuya area.
It is made up of four main parts: SHIBUYA SKY (14th and 45th floors to the rooftop), which features one of Japan's largest experiential observation spaces; offices (17th to 45th floors); SHIBUYA QWS (15th floor), an industrial exchange facility; and a commercial facility (2nd basement floor to 14th floor) which is home to a total of 213 stores, including some that are making their first appearance in Japan or in the Shibuya area, as well as new types of stores.

Image: The "SHIBUYA SKY" logo design is based on the kanji character for "sky"

The "SHIBUYA SKY" logo design is based on the kanji character for "sky."

As a cutting-edge landmark with excellent accessibility, directly connected to all Shibuya stations of JR East, Tokyu Corporation, and Tokyo Metro, it is expected to create a new point of contact with 'Shibuya' for all types of people, including shoppers, businessmen, students, families, and tourists. How can you actually enjoy it?

The biggest attraction: "SHIBUYA SKY" is a place where your whole body blends into the sky

The biggest attraction of Shibuya Scramble Square is undoubtedly SHIBUYA SKY, which boasts the best panoramic view in Shibuya and includes the rooftop observation space SKY STAGE.
To use it, you first purchase a ticket on the 14th floor (2,000 yen per adult for a same-day ticket) and then get on the 'experiential' elevator.

As the elevator ascends, you can experience a projection and 3D sound projected on the ceiling by Rhizomatiks, the creative group behind the digital production of the Japanese portion of the closing ceremony of the Rio de Janeiro Olympics. The intricate production, including before you board and disembark from the elevator, makes you feel as if you are taking off into the sky in a spaceship, making your heart beat faster.

Image 1: The main attraction. "SHIBUYA SKY" is a place where your whole body blends into the sky.
Image 2: The main attraction. "SHIBUYA SKY" is a place where your whole body blends into the sky.

As the video ends, you arrive on the 46th floor, and when the doors open, a vast expanse of sky and a miniature Tokyo cityscape spreads out before you.
At this moment, everyone will surely scream out loud.

Image 3: The main attraction. "SHIBUYA SKY" is a place where your whole body blends into the sky.
Image 4: The main attraction. "SHIBUYA SKY" is a place where your whole body blends into the sky.

There's a great view from here, but the main attraction is actually a little higher up.
If you take the outside elevator up to the rooftop observation deck, you'll be greeted with a 360-degree view, making you feel as if you are one with the sky.

Image 5: The main attraction. "SHIBUYA SKY" is a place where your whole body blends into the sky.
Image 6: The main attraction. "SHIBUYA SKY" is a place where your whole body blends into the sky.
Image 7: The main attraction. "SHIBUYA SKY" is a place where your whole body blends into the sky.

The rooftop observation space "SKY STAGE" is about 230 meters above ground. Its greatest feature is not only its height, but also its completely open-air environment. You can feel the vastness of the sky that connects to the endless city of Tokyo as far as the eye can see. You can relax on the sofa while gazing at the city of Tokyo that stretches out to the horizon, or you can lie down on the net that is hung like a hammock and feel the closeness of the sky. Let's spend time feeling the special feeling of this place with your whole body.

Image 8: The main attraction. "SHIBUYA SKY" is a place where your whole body blends into the sky.
Image 9: The main attraction. "SHIBUYA SKY" is a place where your whole body blends into the sky.

The center is covered with artificial turf, so you can sit down with friends and enjoy the luxury of casual conversation on the top-notch rooftop. What's more, you can look out over the city of Tokyo below, trying to spot Tokyo Tower, Skytree, and the soon-to-be-completed new National Stadium. Looking down on the buildings you usually look up at will surely give you a new perspective on Tokyo.

Image 10: The main attraction. "SHIBUYA SKY" is a place where your whole body blends into the sky.
Image 11: The biggest attraction. "SHIBUYA SKY" is a place where your whole body blends into the sky.

Many people may have seen it on television, in magazines, or in music videos, and "Hajikko" is a popular photo spot. Don't forget to take a commemorative photo with the magnificent view of Tokyo on your back.

Image 12: The main attraction. "SHIBUYA SKY" is a place where your whole body blends into the sky.

Be sure to check out the cafe and souvenir shop inside Shibuya Sky

In the event of rain or strong winds, it may not be possible to go up to the rooftop, but you can still get a good view from the indoor observation corridor "SKY GALLERY" on the 46th floor, where you can enjoy the view from the comfort of your own home.

Image: Be sure to check out the cafe and souvenir shop inside Shibuya Sky

Paradise Lounge is a music bar that serves light meals, sweets, alcoholic drinks, and more.

Image: Paradise Lounge, a music bar offering light meals, sweets, alcoholic drinks, and more.

There is also a luxurious cafe and bar called Paradise Lounge, which uses visual content on LED displays, interior design by Tom Dixon, and music supervised by FPM Tomoyuki Tanaka. Although food and drinks are prohibited on the rooftop area, you can enjoy everything from light meals to alcohol here. It is open until 11pm (last orders are at 10:30pm), so you can enjoy a drink with the night view as a backdrop.

"SHIBUYA SKY SOUVENIR SHOP" is a souvenir shop where you can rediscover the charm of Japan, not just Shibuya.

Photo: "SHIBUYA SKY SOUVENIR SHOP" is a souvenir shop where you can rediscover the charm of Japan, not just Shibuya.

Near the exit of the observation deck, there is a souvenir shop called "SHIBUYA SKY SOUVENIR SHOP" that sells original goods. There is a wide lineup of items, from sweets to give away to traditional Japanese crafts. Don't forget to buy souvenirs at the end while soaking in the extraordinary feeling!

Image: At the "SHIBUYA SKY SOUVENIR SHOP" you can get souvenirs with packaging designed exclusively for Shibuya Scramble Square

At the "SHIBUYA SKY SOUVENIR SHOP" you can get souvenirs with Shibuya Scramble Square exclusive design packaging

SHIBUYA SKY

SHIBUYA SKY
addressShibuya Scramble Square 46th floor, 2-24-12 Shibuya, Shibuya-ku (access from the 14th floor)
business hours9:00~23:00
webhttps://www.shibuya-scramble-square.com/sky/brand/index.html

How will you use the multi-functional and diverse cafes that will be installed on each floor?

A cafe with a great view. Kagurazaka Saryo on the 14th floor overlooking the intersection.

When you get tired from shopping or going around, you want to take a break at a cafe. The commercial facility, which is located from the 2nd basement to the 14th floor, has cafes on every floor except the 2nd, 3rd, and 8th basement floors, and there are also plenty of restaurants (12th and 13th floors). There are reliable standard cafes such as Starbucks Coffee and Tully's Coffee, but we recommend "Kagurazaka Saryo" on the 14th floor.

Photo: A cafe with a great view. Kagurazaka Saryo on the 14th floor overlooking the intersection.

Located on the 14th floor, where an elevator goes directly to SHIBUYA SKY, the shop has a relaxed atmosphere and offers a panoramic view of Shibuya while you savour tea made with carefully selected tea leaves and Japanese-themed sweets.

Image: "Saryo Parfait" with carefully selected matcha ice cream, matcha jelly, matcha pudding and other matcha-filled drinks set (excluding matcha and alcohol)

"Saryo Parfait" with carefully selected matcha ice cream, matcha jelly, matcha pudding and other matcha-filled drinks set (excluding matcha and alcohol)

Kagurazaka Saryo Shibuya Scramble Square
addressShibuya Scramble Square 14th floor, 2-24-12 Shibuya, Shibuya-ku
telephone number03-6433-5751
business hours10:00~23:00
Closed DayBased on Shibuya Scramble Square
webhttp://saryo.jp/

Enjoy healthy sweets easily at Trueberry on the 7th floor.

If you want to enjoy some healthy sweets easily, head to Trueberry on the 7th floor.

Image: Enjoy healthy sweets easily at Trueberry on the 7th floor.

From colorful smoothies and cute-looking parfaits to seasonal fruit sandwiches, everything is vegan, and the sweetness of the ingredients will soothe your body to the core. This healthy cafe is sure to please foreigners too.

Image: (Front) Seasonal fruit sandwich, (Back left) Natural smoothie (strawberry goji), (Back right) Granola parfait (matcha fig) M

(Front) Seasonal fruit sandwich, (Back left) Natural smoothie (strawberry goji), (Back right) Granola parfait (matcha fig) M

Trueberry Shibuya Scramble Square
addressShibuya Scramble Square 7th floor, 2-24-12 Shibuya, Shibuya-ku
telephone number03-4221-0244
business hours10:00~21:00
Closed DayBased on Shibuya Scramble Square
webhttp://trueberry.jp/

If you want to spend time in a luxurious space, go to TSUTAYA BOOKST on the 11th floor.

If you want to spend some time alone and relax, or if you want to hold a business meeting, we recommend TSUTAYA's new SHARE LOUNGE.

Image 1: If you want to spend time in a luxurious space, head to TSUTAYA BOOKST on the 11th floor

A spacious lounge located inside "TSUTAYA BOOKSTORE Shibuya Scramble Square" on the 11th floor. You can reserve a seat using the dedicated app, use the ultra-fast Wi-Fi, free drinks and nuts, and use the magazine library on an hourly basis, for a fee. The conference room (private rooms available) with a monitor and a great view is perfect for when you have guests from overseas. The seats are spacious and you can relax in a calm atmosphere.

Image 2: If you want to spend time in a luxurious space, head to TSUTAYA BOOKST on the 11th floor
TSUTAYA BOOKSTORE Shibuya Scramble Square
addressShibuya Scramble Square 11th floor, 2-24-12 Shibuya, Shibuya-ku
telephone number03-6451-1697
business hours10:00-23:00 (last entry 21:15)
Closed DayBased on Shibuya Scramble Square
webhttps://store.tsite.jp/tbs-shibuya-scsq/

Shibuya Scramble Square also has the latest trends in all genres, including fashion, lifestyle goods, and food. Because it is a place that conveys the blending of people and cultures of Shibuya to the world, it is up to you what you find, choose, and experience there. Experience "Shibuya where you can be yourself" at Shibuya Scramble Square, where you can spend your time in a way that is perfect for this new era.

The contents published are accurate at the time of publication and are subject to change.

This article is a sponsored article by
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