So we asked local JAL staff about the best Hokkaido souvenirs to buy now, including snacks, sweets, and food. We've put together a list of the best Hokkaido souvenirs available at New Chitose Airport.
*Prices include tax.
INDEX
"I want to give it to someone" category
- A cheese omelette that melts in your mouth like light snow and has a gentle sweetness.
- Comes in a luxurious presentation box. A delicious masterpiece that will change your perception of kamaboko.
- A delicious tart made with fluffy cheese and crispy crust
- A classic sauce that is indispensable in Hokkaido households
- Nostalgic and delicious, traditional rice crackers
- A long-selling cake made with Hokkaido's specialty fruits
- Bread that tastes like corn
"I want one for myself" category
- A new classic sweet that combines traditional deliciousness with a fresh appeal
- A luxurious delicacy made with seafood from Hokkaido that goes well with rice and alcohol.
- You'll definitely want to buy it again! Snacks you'll want to buy as soon as you find them
- Genghis Khan made with a secret homemade sauce
- A snack that captures the aroma and flavor of freshly roasted corn
- A Hokkaido-only version of that popular snack
- A soft, easy-to-eat, flavorful delicacy
"Cheese Omelette" melts in your mouth like light snow and has a gentle sweetness
"I want to give it to someone" category No. 1
8 pieces: 1,728 yen / Sold by: Hakodate Western Confectionery Snaffles
As soon as you put it in your mouth, it crumbles. It melts in your mouth like light snow, with a pronounced cheese flavor and gentle sweetness that is of the utmost quality. The dough is so fine that it makes a fizzing sound when you scoop it up with a spoon, and it is all handmade. It is the result of carefully selected ingredients and careful handiwork. Please take home this smooth, melting happiness as a souvenir.
A word from JAL staff!
"It's so delicious it'll bring a smile to your face. Please give it a try."
Available at Hakodate Western Confectionery Snaffles New Chitose Airport store
Comes in a luxurious presentation box. "NORTH MARINE DELI" deliciously overturns the concept of kamaboko.
"I want to give it to someone" category No. 2
4,500 yen / Sold by: Dezuka Fisheries
The luxurious three-tiered presentation box contains kamaboko, each with its own unique flavor. The selection includes "Bacon & Camembert," which allows you to enjoy the rich flavor of cheese, "Scallop & Bacon," which is full of flavor and umami, and "Bacon & Cream Cheese," which is smoky and peppery. These are limited edition items only available at the official online shop and New Chitose Airport.
A word from JAL staff!
"It goes well with beer and wine as well."
Available at Dezuka Suisan New Chitose Airport store
The delicious combination of fluffy cheese and crispy crust. "Freshly Baked Cheese Tart"
"I want to give it to someone" Category 3
250 yen per piece, 1,500 yen for a set of 6 / Sold by Kinotoya Co., Ltd.
One of the most popular sweets among airport staff is Kinotoya's freshly baked cheese tart. It is made with cream cheese from Hokkaido, and the rich, melt-in-your-mouth cheese mousse and twice-baked crispy tart crust are its appealing features. The tart is just the right size to fit in the palm of your hand, making it perfect for a snack at work.
You can also order frozen tarts from our online shop. Enjoy them freshly baked by warming them in the toaster, or eating them frozen like cheese ice cream - however you like.
A word from JAL staff!
"The moist cream and the crispy tart are a perfect match. It has a rich flavor, but the sweetness is not too strong, so you can eat it all in no time!"
Available for purchase at Kinotoya New Chitose Airport (Domestic Terminal Building 2nd floor)
Genghis Khan sauce: a staple indispensable in Hokkaido households
"I want to give it to someone" Category 4
360ml 410 yen / Sold by Bell Foods
The sauce for Genghis Khan, commonly known as "Jintare", is so popular that it is said that most households in Hokkaido have it on hand. The classic orange-labeled bottle contains a blend of brewed soy sauce, onion, ginger, garlic and other spices. The sharp taste with just the right amount of acidity brings out the umami of the lamb, making you want to eat it again and again. It can be used not only for Genghis Khan, but also for yakiniku, stir-fried vegetables, and grilled udon noodles.
A word from JAL staff!
"This is the taste of the people of Hokkaido. It's useful not only for frying lamb, but also for frying pork and chicken. I think 70% of Hokkaido households have it in their refrigerators."
Available for purchase at Marui Imai Kita Kitchen New Chitose Airport store (Domestic Terminal Building 2nd floor)
Click here for information on Genghis Khan around New Chitose Airport
Nostalgic and delicious, the old-fashioned taste of "Hokkaido Kaitaku Okaki"
"I want to give it to someone" category No. 5
170g 490 yen ~ / Sold by: Kitakaro
These rice crackers are kneaded with plenty of seafood. They are made using high-quality ingredients from Hokkaido and are carefully made over a period of seven days using traditional methods. They have a firm bite and the sticky texture you expect from rice crackers. The more you chew them, the more the seafood flavor spreads. The "snacks" made with the ingredients of each flavor are also a great accent. There are currently nine flavors in the lineup, including limited-time flavors.
A word from JAL staff!
"If you're a fan of alcohol, this is so delicious you'll cry tears of joy. Even though it's a souvenir, you might find yourself reaching for it on the plane."
Available for purchase at Kitakaro New Chitose Airport store (Domestic Terminal Building 2nd floor)
"Little Cake Haskap Jewelry from the North" is a long-selling product made with Hokkaido's specialty fruit.
“I want to give it to someone” category 6
6 pieces 1,920 yen, 9 pieces 2,880 yen / Sold by: Morimoto
A long-time bestseller that has been loved since its creation in 1978. In 1984, it won the Prime Minister's Award at the National Confectionery Exposition. Sweet and sour jam from haskap, a fruit that is a specialty of Hokkaido, is sandwiched between mellow butter cream and thin cookies, and is bordered with chocolate. Each ingredient is in perfect harmony, resulting in a delicate and elegant taste. The "White Mix", an assortment of white chocolate-coated treats that is only available at airport stores, is also popular.
A word from JAL staff!
"It's sweet and sour, and feels like a little luxury. I recommend eating it well chilled."
Available for purchase at Morimoto New Chitose Airport Store (Domestic Terminal Building 2nd floor)
"Biei Corn Bread" tastes like you're eating corn
"So tasty that I want to give it to someone" category No. 7
5 pieces 1,500 yen / Sold by Biei Senka
A collaboration with Tokyo's popular boulangerie "VIRON." This bread is baked without using any water or sugar, using the moisture and sweetness of sweet corn. When you split the moist and soft bread in half, you'll find it overflowing with corn. With a natural flavor that makes the most of the ingredients, the gentle sweetness of the corn spreads with every bite. The corn kernels also add texture. It's heavy and satisfying.
A word from JAL staff!
"There are several times a day when they are freshly baked and there is always a line. You can't buy it unless you have plenty of time, so I haven't tried it yet, but it's a delicacy I would definitely like to try and would highly recommend."
Available for purchase at JA Biei Biei Senka New Chitose Airport Store (Domestic Terminal Building 2nd floor)
"Nama Northman" - a traditional delicacy with a fresh twist
"I want one for myself" Category #1
4 pieces 980 yen / Sold by: Sapporo Senshuan
The famous confectionery Northman, which was created in 1974, has long been a beloved Hokkaido confectionery. The new version, named "Fresh Northman," which combines nostalgia with a touch of newness, debuted in 2022. To make the red bean paste the main ingredient, it is wrapped in a thin, moist pie crust and filled with plenty of fresh cream, making it an updated version. It is steadily gaining fans as a surprising taste that combines simple deliciousness and freshness.
A word from JAL staff!
"The Norseman is known as a classic, but this fresh Norseman is even more delicious than you'd expect."
Available at Senshuan New Chitose Airport and other locations
A luxurious gourmet dish that goes well with rice and alcohol: "Salmon Ruibe Pickled"
"I want one for myself" Category #2
1,580 yen / Sold by: Sato Suisan
*Product packaging is different at the New Chitose Airport store.
A delicacy made by marinating Hokkaido wild salmon and salmon roe in a sauce containing salmon soy sauce. The deep sauce enhances the flavor of the firm salmon and the rich taste of the salmon roe to an even more luxurious taste. The texture melts in your mouth, filling your mouth with bliss. It's so nice to be able to enjoy the bounty of the Hokkaido sea at home.
A word from JAL staff!
"You can eat it on top of rice, or enjoy it with alcohol. It's easy to finish it in no time, so I recommend buying multiple pieces!"
Available for purchase at Sato Suisan New Chitose Airport Store (Domestic Terminal Building 2nd floor)
You'll definitely want to buy it again! "Kazuchi" is a must-buy when you find it
"I want one for myself" Category #3
540 yen / Seller: IHARA & CO., LTD
A new and unique snack with a never-before-seen combination of "smoked herring roe" and "cheese." The exquisite saltiness, smoked aroma, and crunchy texture are addictive. It goes well with beer, sake, wine, etc., and can also be mixed into cream pasta or spread on toast, so it can be used to accentuate dishes, so we recommend buying some for yourself too.
A word from JAL staff!
"There are seven pieces in one bag, and before you know it, you'll have finished the whole thing in no time. It's a tempting souvenir. Hotachi, which is combined with scallops, is also delicious, with the scallop flavor spreading the more you chew it."
Available for purchase at Marui Imai Kita Kitchen New Chitose Airport store (Domestic Terminal Building 2nd floor)
The secret homemade sauce is the deciding factor for "Meat Shop Oohata's Genghis Khan"
"I want one for myself" Category #4
500g 1,500 yen / Sold by: Meat Shop Oohata
The meat used is thick mutton thigh meat. The secret sauce is what gives it its flavor. The secret to its simple, timeless taste is the homemade brewed sauce made with locally grown vegetables. Apples and ginger from nearby areas are hand-squeezed, and the meat is luxuriously topped with Japanese sake from Kinteki Shuzo in Shintotsukawa Town. By soaking the meat in the sauce, it becomes even more tender, eliminating any unpleasant odor and bringing out the flavor. Enjoy the taste of a professional at home.
A word from JAL staff!
"It's the local flavor I've been eating since I was a child."
Available for purchase at Marui Imai Kita Kitchen New Chitose Airport Store (Domestic Terminal Building 2nd floor)
Click here for information on Genghis Khan around New Chitose Airport
"Yaki-toukibi" - Concentrated aroma and flavor of freshly baked corn
"I want one for myself" Category #5
25g 378 yen / Sold by: Biei Senka
A whole kernel of sweet corn from Biei is freeze-dried, concentrating the original flavor of the ingredients while retaining the nutritional value. This crispy snack lets you enjoy the deliciousness of savory grilled corn. With every bite, you'll be greeted with the soft aroma of burnt soy sauce. The light-textured corn is flavorful and sweet, making it the perfect snack to go with alcohol. Other flavors in the lineup include corn, black beans, red beans, and diced milk.
A word from JAL staff!
"It's a versatile snack that can be eaten as is or made into a pilaf."
Available for purchase at JA Biei Biei Senka New Chitose Airport Store (Domestic Terminal Building 2nd floor)
The Hokkaido-only version of the popular snack "White Black Thunder"
"I want one for myself" Category #6
16 bags: 812 yen *Photo shows 12 bags: 648 yen / Sold by Yuraku Confectionery
This is a Hokkaido-exclusive version of the popular "Black Thunder" found all over Japan. "Black Thunder" cocoa cookies and plain biscuits are coated in white chocolate made with milk from Hokkaido. You can enjoy the mellow sweetness of the white chocolate and the crunchy texture of the cookies and biscuits. The convenient size makes it easy to divide into smaller portions, making it the perfect souvenir for workplaces.
A word from JAL staff!
"Not only is it delicious, but its appearance and name make a strong impact, so people from outside Hokkaido find it unusual and are delighted."
Available for purchase at JAL PLAZA (formerly BLUE SKY) Central Gate Shop (Domestic Terminal Building 2nd floor) etc.
Soft, easy to eat, and rich in flavor: "Soft Toba"
"I want one for myself" Category #7
90g 1,080 yen / Sold by: Sato Suisan
The salmon toba is boneless and skinless, and tender. Seasoned simply with salt and pepper. Smoked with hickory chips, the flavor is condensed by adjusting the dryness. The meat is soft yet firm, and the rich flavor spreads the more you chew it. It is cut into bite-sized pieces, making it easy for people of all ages, from children to the elderly. It also goes well with beer or wine.
A word from JAL staff!
"Among the many types of salmon flakes, this is the softest and easiest to eat!"
Available for purchase at Sato Suisan New Chitose Airport Store (Domestic Terminal Building 2nd floor)
The souvenirs we introduced this time not only have the high-quality flavor that is unique to Hokkaido, but they all have a local feel to them. They can be used for a variety of purposes, such as giving to family, friends, or colleagues. You can also buy some for yourself and reminisce about your travel memories while eating. We hope you will use this selection as a reference and end your trip to Hokkaido on a delicious note.
*Some content was updated on March 25, 2025.
Airport souvenirs in other areas
![Photo: [2025] Carefully selected by JAL staff! 14 recommended Hokkaido souvenirs to look for at New Chitose Airport](https://d1uzk9o9cg136f.cloudfront.net/f/16783489/rc/2022/07/13/665d3eb3e257a2c53fdc9a862c2860a2bb69d707_xlarge.jpg)
Carefully selected by JAL staff! Airport souvenirs from around the country
JAL staff have carefully selected recommended souvenirs for each airport across the country!
We will introduce a total of 10 products by category.
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The contents published are accurate at the time of publication and are subject to change.
