[2024] Carefully selected by JAL staff! Top 10 recommended Ehime souvenirs you can buy at Matsuyama Airport

*Prices include tax.

"Hakata no Shio Junmai Daifuku" with the perfect balance of salted bean paste and cream

"I want to give it to someone" category No. 1

This is an exquisite delicacy that combines salted bean paste made with Hakata salt, gently sweet fresh cream, and mochi. Since it is individually wrapped, you can thaw and eat only the amount you want. If you want to eat it on the spot, separate from the souvenirs, we recommend purchasing the refrigerated product. The thawing time is about 30 minutes to an hour at room temperature, and about 1 to 2 hours in the refrigerator. As it contains fresh cream, please consume it within 3 days after thawing.

A word from JAL staff!
"The chewy crust and the cream inside have just the right balance of saltiness and sweetness, it's fantastic."

Available for purchase at the Iyotetsu Shop (2nd floor departure lobby)

"ChuChu Jelly" made by a citrus professional, tastes like a real fruit!

"I want to give it to someone" category No. 2

If you eat it thinking it's jelly, you'll definitely be surprised. That's because the taste that spreads in your mouth when you eat it is exactly like "citrus itself." "ChuChu Jelly" is made using carefully selected citrus fruits from Ehime Prefecture, and does not contain any flavorings, preservatives, or colorings. The citrus fruits available change with the seasons, such as sweet ponkan and harumi, and sour kawachi bankan. Try them all and find your favorite.

A word from JAL staff!
"There are so many different kinds of citrus fruits to choose from, so it's fun to compare them and end up eating a lot!"

Available for purchase at JAL PLAZA (2nd floor departure gate store)

Yamadaya Manju, a bite-sized bun from a long-established store that has been loved for 150 years

"I want to give it to someone" Category 3

This small bun weighing just 22g is a high-quality product that has been painstakingly made using traditional secret recipes. Made with carefully selected red beans and high-quality white sugar, it has a thin skin and a transparent bean paste inside, a smooth texture, and a refined sweetness. It is a famous confectionery that is highly valued in Ehime Prefecture as a gift for loved ones on various occasions. The presentation box, decorated with a calm texture of Japanese paper, is another reason why it is chosen as a souvenir.

A word from JAL staff!
"It has just the right amount of sweetness, and you can really taste the flavor of a long-established store."

Available for purchase at JAL PLAZA (2nd floor departure gate store)

"Tenryo Ooguri" is a traditional manju filled with a whole large chestnut.

"I want to give it to someone" Category 4

This traditional manju from Amagen, a long-established store in Shikokuchuo City, is made with a filling of Japanese red beans and a whole chestnut from Ehime Prefecture. The fragrant skin is made from wheat flour and egg yolk, and the filling is moist and smooth, with a large chestnut simmered in syrup in the center. The minute you put it in your mouth, you can feel the fine and refined flavor, making it a masterpiece with a strong presence.

A word from JAL staff!
"It's a famous confectionery from Shikokuchuo City that's well-known to those in the know. You'll be surprised by the prominent chestnut flavor."

Available for purchase at the Iyotetsu Shop (2nd floor departure lobby)

"Uwajima Taimeshi" is a local dish of Uwajima that you can easily enjoy at home.

"I want to give it to someone" category No. 5

This set allows you to easily enjoy "Uwajima Taimeshi" at home, where fresh fillets of red sea bream from Ehime Prefecture are mixed with sauce and egg and eaten with rice. The sauce, an exquisite blend of soy sauce, mirin, and dashi stock, is slightly sweet and delicious. The fillets of sea bream and sauce should be thawed under running water for about 5 minutes before cooking. Seaweed and condiments are also included, so all you need to do is prepare rice and raw egg to enjoy authentic Uwajima Taimeshi.

A word from JAL staff!
"It has an authentic taste. I also recommend adding condiments such as wasabi to your liking."

Available for purchase at the Iyotetsu Shop (2nd floor departure lobby)

Fragrant perilla leaves and seaweed go perfectly together. The ultimate rice accompaniment "Oni perilla leaves and seaweed"

"I want one for myself" Category #1

This nori tsukudani is made with non-standard perilla leaves that have grown to the size of the palm of your hand and are known to local farmers as "demon perilla leaves." These large perilla leaves have a punchy aroma and texture, and are said to have been named "demon perilla leaves" because they give off an almost demonic strength. In the past, when they were featured on a music program as a favorite of a popular artist, they temporarily ran out of stock. They are also a great accent for egg-topped rice or tamagoyaki, grilled egg.

A word from JAL staff!
"Personally, I think it's the best rice accompaniment. It really goes well with rice."

Available for purchase at the Iyotetsu Shop (2nd floor departure lobby)

"Botchan Dango" is a beloved snack served at the Dogo Onsen Main Building.

"I want one for myself" Category #2

These dumplings are served with tea at the Dogo Onsen Main Building, and are made of mochi wrapped in three different colored bean pastes: matcha bean paste, white bean paste, and red bean paste, and skewered. As the product name "Botchan Dango" suggests, they were actually made after Natsume Soseki's novel "Botchan." Utsubo-ya's Botchan Dango is made without eggs, and is characterized by its mild sweetness and smooth texture. It is also recommended to eat it chilled.

A word from JAL staff!
"It's a standard souvenir from Ehime, and it's delicious no matter how many times you eat it! It's easy to buy, as it comes in packs of 8 or packs of 6, each containing 3 bags of 2 individually wrapped sticks."

Available for purchase at JAL PLAZA (2nd floor departure gate store)

A delicious combination of Japanese and Western cuisine. Doraichi has many repeat customers.

"I want one for myself" Category #3

"Doraichi" is a dorayaki that is sold in different varieties depending on the season. "Omoide Custard," which is sold for a limited time during the hot season, is a well-balanced combination of mellow sweet custard cream, Hakata salt, and the gentle sweetness of bean paste. "Salted Butter taste," which can be enjoyed every year from October to May of the following year, is also very popular. Many locals look forward to its return every year around autumn.

A word from JAL staff!
"Both products have the perfect amount of saltiness, and they're my favorites that I reach for whenever I see them."

Available for purchase at the Sky Shop (1st floor arrival lobby)

"Kintoki no Sabu" packed with the rich sweetness of Naruto Kintoki potatoes

"I want one for myself" Category #4

This cute-looking sable uses Naruto Kintoki potatoes from Tokushima Prefecture, and you can feel the rich sweetness and flavor of the sweet potato. There are several lineups of boxes ranging from 6 pieces to 24 pieces, so you can buy them according to your needs. By the way, there is a 1 in 5,000 chance of finding a "Smile Sabu" with a smiling face.

A word from JAL staff!
"It's cute because it looks like a cross-section of a sweet potato. I also appreciate that it's reasonably priced."

Available for purchase at the Sky Shop (1st floor arrival lobby)

"Jakoten Sanmai" where you can compare three types of fragrant tempura

"I want one for myself" Category #5

This assorted product allows you to compare three types of tempura: "Uwajima Jakoten," made by hand-processing fresh small fish the old-fashioned way, then kneading it in a stone mill over a long period of time and effort before deep-frying it until it is fragrant; "Shiromiten," a soft tempura made from the flesh of lizardfish, the main ingredient in kamaboko; and "Aji Jakoten," made from horse mackerel caught in the Bungo Channel, a famous brand of fish. All of them are thick and satisfying, and go perfectly with sake.

A word from JAL staff!
"When I tried it for the first time, I was impressed by the variety of flavors and the taste. You can enjoy freshly made food at the store inside the airport!"

Available for purchase at the Sky Shop (1st floor arrival lobby)

Ehime, home to many specialty products such as citrus fruits and seafood, is overflowing with a rich food culture. Matsuyama Airport is one place that is packed with the charm of Ehime. In addition to the souvenirs introduced this time, there are many other masterpieces that are sure to become your favorites once you try them. If you are visiting Matsuyama Airport, please allow yourself some extra time and enjoy choosing your souvenirs at a leisurely pace.

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