The protagonist of this project is Okamoto-san from the OnTrip JAL editorial department. He is planning a two-day, one-night trip to Kurashiki City, Okayama Prefecture, during his upcoming late summer vacation.
However, when it comes to travel, the editorial staff members are always on business trips. They tend to wear conservative styles that are safe and easy to move in, but on the other hand, they complain that casual styles for off-duty are difficult... Also, more or less, everyone must have had the experience of worrying about what to wear when traveling...! With that in mind, we had Okamoto try out a new fashion service that caught our eye: "GrowMe."
Complete the process on your smartphone, and get coordination suggestions from a stylist!?
"GrowMe" is a new service that allows you to have a personal stylist for free, as long as you have a smartphone. When you want to buy new clothes, they will give you advice on what to buy.
*You must be a friend on LINE
*The image is a screen image under development.
A proven stylist selected by "GrowMe"
Clothes you own
・Purpose, body shape concerns
・Additional purchase budget
They suggest items based on these factors. Another feature is that they don't recommend a single outfit, but instead recommend clothes that can be mixed and matched with the clothes you already own.
<Registration process>
Let's start discussing outfits right away!
Okamoto-san plans to tour Kurashiki's scenic area. He will take a stroll along the Kurashiki River, visit some lovely cafes, visit art museums, and maybe even take a rickshaw ride!
Since I'll be walking around the town mainly, ease of movement is a must. What's more, it would be even better if the style stood out against the streetscape lined with white-walled storehouses!
The set budget was 15,000 yen. I left it all up to them without specifying any items. After that, I sent a photo of the outfit I had in mind and waited for the professional's response.
Coordination suggestions before and after!
Okamoto-san has many items that can be used for work, and tends to choose calm colors such as monotone and earth tones. Kana, a stylist who specializes in clean casual styles, will be in charge of her outfit.
Kana-san
Okamoto-san has a lot of items that are easy to mix and match. Let's add some accent colors and materials to these!
How did this two-day, one-night trip outfit turn out?
<Day 1> A beautiful blue knit that stands out against the white-walled streetscape
First, we suggest a blue knit to go with the denim you already have!
Royal blue is a color that even people who are used to conservative styles can wear without hesitation, and it will look great against the white walls of Kurashiki. I recommend tucking the knit into denim to make your waist look slimmer.
I've always liked blue clothes, but this is the first time I've seen such a vivid blue, so it's refreshing!
The sun is still strong in September, so I wore a cap to protect myself from the sun and to down the look. The paper mesh mini shoulder bag leaves both hands free and gives a light impression!
<Day 2> Stay comfortable in the remaining heat with a simple dress
Since I wore denim on the first day, I changed the mood and wore a cute dress on the second day. I finished off the casual look with the same cap, shoulder bag, and sports sandals I used on Day 1!
I don't like to carry a lot of luggage when I travel, so I'm happy to be able to reuse small items. With this dress, I think I can wear it when eating at a restaurant!
You can wear it open at the front and as a jacket, so it looks great paired with the jeans from Day 1.
All the staff members who were there applauded Okamoto-san, who looked different from usual. Her outfit was cohesive and somehow it looked good!
<Suggested items>
Let's review the items suggested for coordinating.
・Blue knit (ROPE PICNIC)
・Black dress (ROPE PICNIC)
・Beige cap (screw)
・Shoulder bag (ROPE PICNIC)
・Sandals (ROPE PICNIC)
*Sandals are for reference only and are not included in the purchase price.
With a budget of 15,000 yen, I was able to purchase four items!
If you would like more detailed information about the items introduced, please visit the official website.
ROPÉ PICNIC | J'aDoRe JUN ONLINE
VIS | J'aDoReJUN ONLINE
GrowMe reduces the hassle of coordinating outfits when traveling
What I learned from this experience is that you can not only get outfit suggestions, but also tips on how to wear your clothes (such as tucking in your waist). I also found the warmth of a real person giving you advice for yourself, rather than the typical systematic comments you get from a simulator, appealing.
I was a little worried that they would suggest items that were far removed from my taste, but I had told them about the items and colors I don't like, so it was a style that suited my usual style easily!
Also, it was fun to have suggestions that suited the destination I was traveling to. It was an item that I wouldn't normally buy, but it seems like I can mix and match it and even wear it to work (lol), so it has broadened the range of outfits I can coordinate.
The key point is that these clothes are not just something you wear once while traveling. This is also kind to your wallet and the earth.
If you've ever bought a one-off item, or been too enthusiastic and ended up spinning your wheels... then give this a try.
Wearing your favorite clothes will make your memories of the day even more enjoyable!
GrowMe
We are currently running a free trial on LINE!
* The official version is currently under development.
Domestic Discount Fares Skymate
Limited to ages 12 and over and under 25!
Extremely affordable discount fares available for booking from the day of departure (4 hours before departure)
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The contents published are accurate at the time of publication and are subject to change.
