[2025 Update] Asakusa Food Walking Gourmet Map: 19 highly recommended restaurants, from long-established establishments to hidden gems

*Eating while walking is prohibited in Asakusa. Please use the eating and drinking spaces in the stores or nearby areas where you can sit and eat.
*Prices include tax.

Asakusa Food Walking Map

First, fill your stomach with some salty food

From rice dishes that can be enjoyed as a full meal, to filling fried foods, to snacks that go well with alcohol, there is a wide variety of salty dishes. First, why not fill your stomach with some of these foods and then head out for a walk around Asakusa?

[Menchi-katsu] Kuroge: A delicious harmony of high-quality Wagyu beef and over-stretched cheese

The Kaminarimon Cheese Menchi-katsu (500 yen) from Kuroge Asakusa Kaminarimon Branch is a masterpiece that is both delicious and visually impactful. The store is located just a minute's walk from Kaminarimon, and you'll easily spot it when you go to the storefront, as there are signs and banners out front.

This hot snack specialty store was opened in 2019 by Yakiniku Kuroge, which has its main store in front of Yamagata Station. They specialize in locally produced Yonezawa beef, as well as Japanese Black beef and domestic pork, and are hand-minced from carefully selected blocks of meat for processing, making it their greatest feature - the deliciousness of their homemade food.

The specialty, "Kaminarimon Cheese Menchi-katsu," is made with plenty of cheese along with their proud meat. In pursuit of flavor and texture, the ingredients are a combination of mozzarella and cheddar cheese.

When you eat it, the crunchy batter, the juicy, sweet chunks of minced meat, and the rich, stretchy cheese all have their own distinct flavors, but they don't clash, creating just the right balance for a blissful taste.

Other items on the menu include the "Honey Cheese Croquette" (500 yen), which is sweetened with special honey powder, and the "Asakusa Croquette" (400 yen), which allows you to simply enjoy the delicious flavor of meat. This is a taste that can only be enjoyed here because it is freshly made. Be sure to stop by!

Kuroge Asakusa Kaminarimon Branch

[Takosen] Best before 3 minutes! A piping hot, melt-in-your-mouth delicacy: "Asakusa Tako x Koromo Brothers"

Asakusa Tako Tako x Koromo Kyodai has been gaining popularity since its opening in October 2022. The restaurant, which has been a hot topic in the media and on social media, is located along Kannon-dori, one block east of Nakamise-dori. When the author visited, it was around 3 p.m. on a weekday, but there were about 30 people lined up and it took about 10 minutes to order.

The shop is a combination of takoyaki, sweets, and fried foods, but its specialty is "Takosen" (600 yen). This is a B-grade gourmet dish originating from Osaka, consisting of fluffy and creamy takoyaki sandwiched between crispy shrimp crackers. There were two takoyaki in the box.

The slogan is "Best before 3 minutes". The best time to eat them is "3 minutes after serving" when you can enjoy the crispy and soft texture of the takoyaki and shrimp crackers. However, be careful as the takoyaki are very hot when they are freshly made.

The flavors are delicious with a variety of sauces, pickled ginger, mayonnaise, and green laver, and the accent of tempura flakes is irresistible. In addition to the regular "Takoyaki" (750 yen), there are also "Fried Manju" (from 450 yen) with chewy dough and sweet bean paste, and "Ring Croquette" (350 yen) made with Japanese Black Beef and rice koji, so please try them all. The restaurant is spacious enough to accommodate over 100 people, so it is recommended to eat at a table and relax.

Asakusa Tako x Koromo Brothers

[Tempura Chips] Crispy new texture tempura from "Asakusa Seisakusho"

Among the Asakusa gourmet spots, one restaurant that stands out is "Asakusa Seisakusho." Located in the "Asakusa Nishisando Shopping Arcade," they serve the thinnest tempura chips in Japan. They use a custom-made press to make tempura into crispy chips.

Another feature is that it is an experience-based establishment, where customers operate the button that presses the tempura. It works when you press the switch, and the chips are ready in just a few minutes. There are several types on the menu, such as "Shrimp Tempura Chips" (600 yen), "Kakiage Tempura Chips" (500 yen), and "Pumpkin Tempura Chips" (400 yen), with the most popular being the "Shrimp Tempura Chips." Another appealing feature is that you can freely change the flavor, from salt to matcha salt, wasabi salt, and even super spicy.

The "Mini Kakiage Tempura Chips Set of 4" (900 yen) is bite-sized and comes with a 5-inch square. There is also a unique Japanese dessert called "Daifuku Chips" (600 yen), which are large and not too sweet.

This gourmet dish is shocking in both taste and appearance, and is a must-try if you visit Asakusa.

Asakusa Factory

[Eel rice balls] Luxurious taste at an affordable price "Asakusa Unana"

Asakusa Unana is a popular restaurant that opened in September 2020 and where it is not uncommon to see long lines. The restaurant serves takeout dishes made with domestically raised eel. It is located in Hatsunekoji Restaurant Street, an alleyway often used as a filming location for movies, close to Asakusa Hanayashiki.

The menu includes kabayaki (grilled eel) and unaju (grilled eel on rice), but the specialty is the reasonably priced "eel rice ball" (630 yen), which is both shaped and reasonably priced. This rice ball is made with eel and is large enough to fit in one hand, and is reasonably priced.

The best quality eel is procured from all over Japan that day, and on this day it was from Miyazaki. Both the rice balls and the eel are grilled by craftsmen over high-heat binchotan charcoal, and the eel is grilled, steamed, and grilled again, which is a very elaborate process. In addition, two types of sauce are used, one for grilling and one for finishing, with the latter using a stronger type of dashi, and so on, showing the attention to detail that is evident everywhere.

The freshly made dish is fragrant, fluffy and delicious. The sansho pepper, which is essential to eel, is highly fragrant Wakayama-grown budo sansho pepper, which adds a refreshing and elegant flavor.

Enjoy a special moment sampling traditional Japanese eel dishes in the charming Asakusa area.

Asakusa Unana

[Yakitori] A long-established specialty loved by celebrities: "Asakusa Hanakawado Funachu"

When it comes to yakitori in Asakusa, the first name that comes to mind is "Funachu." After previously operating as a river fish shop, the company opened "Funachu" in Senzoku, Asakusa in 1946 (Showa 21). After that, the company invented "yakitori," which is skewered and grilled chicken, which was still a luxury item at the time, and it became a huge hit. The founder is also known as the "father of yakitori."

After the war, Asakusa flourished as Tokyo's leading entertainment district, and as the area recovered, the popularity of this restaurant grew as well. Currently, the restaurant operates over 30 stores, mainly in Tokyo, with its flagship store, "Asakusa Hanakawado Funachu," located along Umamichi-dori Street, about a two-minute walk from Asakusa Station.

The specialty is of course yakitori. In addition to being a filming location for movies, this long-established restaurant has been loved by celebrities from various fields, including entertainment and sports, so it's great to be able to enjoy the flavors of this restaurant while walking around and eating. The ingredients are Nichinan chicken from Miyazaki and domestic chicken, with varieties suited to each part being used. The most popular are the Nichinan chicken thigh (280 yen) and the domestic chicken meatballs (230 yen), and you can also try a variety of other cuts starting from 230 yen per skewer. You can also choose between sauce or salt, or leave it to the chef to decide.

If you want to enjoy it without waiting, we recommend ordering by phone in advance. We can also provide it during idle times on weekdays (between lunch and dinner hours) depending on the situation, so please call us. The large skewers of yakitori, prepared by a skilled craftsman, are in a class of their own.

Asakusa Hanakawado Funachu

[Monjakorokke] Asakusa Monjakorokke: Enjoy the local specialties while walking around

Monjayaki is a typical B-class gourmet food from downtown Tokyo. The croquette that contains this dish was created by Asakusa Monjayaki Croquette. It was founded on New Year's Eve in 2004 on Namiki-dori in Asakusa, and later moved to its current location on Tanuki-dori.

The most popular is the standard "Plain Monja" (400 yen). Other options include "Cheese Monja" (450 yen) and "Mochi Mentaiko Cheese Monja" (500 yen). I ordered the "Plain Monja". It is served freshly fried in just a few minutes.

First bite. The crispy batter and the creamy dough are irresistible. The soft flavor of the dashi and the rich sauce are definitely monjayaki. The toppings, such as fried noodles, cabbage, and pickled ginger, add a nice accent. It's delicious even without adding any extra sauce.

Apparently it was difficult to make the soft, gooey Monjayaki into a croquette, and after much trial and error they discovered the stickiness of the mannan found in konjac. This simple yet delicious treat has hidden ingenuity. The size is just right for eating on the go, and it's reasonably priced. Asakusa Monjayaki Croquette is also a place you can't miss.

Asakusa Monja Korokke

[Okaki] Asakusa Nakamise Kineya: Enjoy freshly made fried okaki

If you smell the delicious aroma of fried rice cakes on Nakamise-dori, one of the famous shopping streets in Asakusa, you're probably coming from Asakusa Nakamise Kineya. This is a fried rice cracker and cracker shop that was founded in 1987 (Showa 62). On Saturdays and Sundays only, craftsmen demonstrate how to make rice crackers and sell them.

The freshly made "fried rice crackers" (300 yen) are served in a cup. The rice used is the highest quality Miyakoganemochi rice grown in Miyagi prefecture, fried in rice oil with safflower oil, and seasoned with roasted salt from the Seto Inland Sea. The flavor is strong with the umami of the rice, and the inside is light and fluffy. The perfect balance of saltiness makes it so delicious you won't be able to stop eating.

Freshly fried rice crackers are sold live from 10:30 to 15:30 on Saturdays and Sundays, but you can also purchase the bagged "fried rice crackers" (400 yen) at any other time. There are four varieties available: salt, soy sauce, deep-fried salt, and deep-fried soy sauce.

Additionally, the "Agemochi" (from 390 yen each) are slightly smaller than the "Ageokaki" and have a stronger flavor, and come in black pepper, salted wasabi, and Camembert cheese flavors. They also have the Asakusa specialty "Kaminariokoshi" (from 390 yen), and the bargain "Ageokaki Kyusuke" (breakable sweets) at 1,000 yen for three bags. You can also sample the "Ageokaki" in the store, so be sure to give it a try.

Asakusa Nakamise Kineya

[French fries] The Belgian taste is special: "Fritz Brugge"

French fries are a familiar sight, but if you try Belgian-style fries, your perception of fries may change. Frites Bruges offers this local-style taste. This Belgian fries specialty store uses carefully selected, seasonal raw potatoes from all over Japan, prepared in-store and deep-fried twice using the traditional Belgian method. It is scheduled to open in May 2021.

It's a 7-minute walk from Asakusa Station on the Ginza and Asakusa lines. Tawaramachi Station is closer, about a 3-minute walk away, and is a little farther from the center of Asakusa, but it's extremely popular. It's so popular that they hand out numbered tickets for takeout on Saturdays, Sundays, and holidays.

The basic food menu consists of only fries, and you can choose from three sizes: "TALL" (590 yen), "GRANDE" (690 yen), and "TRAY OR TAKEAWAY-BOX" (890 yen).

The "dipping sauce" (+90 yen and up) is a must-try to pair with your meal. There are 15 different types, with the most popular being "Belgian Mayo (Andalusian Sauce)" (+90 yen) and "Black Truffle & Mushroom" (+250 yen).

The ingredient for the day was new potatoes from Nagasaki. Frites are required to be 10-14mm thick, and this shop uses 13mm. The crispy, fluffy, and moderately sticky texture and rich potato flavor are combined with the mellow saltiness of Himalayan pink salt to create an exquisite dish. The "Belgian mayo" also has a slightly spicy taste that matches perfectly. It is said that it is relatively less crowded after the evening, so it is a good time to visit.

Frites Bruges

When eating out, sweets and other sweet treats are a must.

Even if you're a little full, sweets are a welcome treat. Sweets are an essential part of any food tour. Here we introduce eight Japanese sweet shops with a touch of Asakusa charm.

[Matcha Mont Blanc] A complex and diverse flavor made with high-quality tea leaves from "Chacha Kobo Futatsume"

Matcha, a popular beverage in Europe, the US, and Asia, and Mont Blanc, a uniquely Japanese treat, are a combination of these two, creating the much talked about Matcha Mont Blanc at Chacha Kobo Futatsume. Chacha Kobo is run by Chacha Kobo, a Japanese tea cafe with its main store in Nishi-Waseda. Chacha Kobo Futatsume's second store is scheduled to open in the fall of 2022, and the chain now has branches in Hanayashiki in Asakusa, Kiyosumi-Shirakawa, and Kamakura.

The matcha used in their specialty "Matcha Mont Blanc" (1,400 yen) is first-harvested, pesticide-free tea leaves from Shizuoka, sold in stores for 5,000 yen per 30g. This high-quality matcha is blended with Japanese chestnut paste, sauce, sponge cake, and other ingredients, and layered like a parfait with soft serve ice cream, bean paste, lemon jam, and more, resulting in a nine-layer cake. Feel free to top it off with a "Kaminarimon Cookie" (+300 yen) if you like.

The taste is smooth and rich, but with the refined bitterness of matcha, it's not heavy at all. The deep layers allow you to enjoy a variety of flavors, and you're sure to be satisfied with both the taste and the quantity.

Another great thing about this shop is that they prepare the drink right in front of you. Be sure to hold your lens steady so you don't miss the chance. If you want to enjoy even more pairings with matcha, we recommend the "Premium Matcha Au Lait" (1,000 yen), which also uses high-quality tea leaves.

Chacha Kobo Second

[Crepes] Tabane Noshi's dignified Japanese crepes are a hot topic

Asakusa Chaya Tabanenoushi, which opened in May 2022, is a shop famous for its Japanese-style crepes that are characteristic of the historic city of Asakusa. It is located in the area west of Sensoji Temple, about a 7-minute walk from Asakusa Station on the Ginza Line.

The store's name, "Tabanenoshi," comes from the kimono pattern "Tabane Noshi." The interior of the store is an inorganic space with a gray base and plain wood, creating an atmosphere that is both stylish and warm.

Particularly popular are crepes made with high-quality tea leaves from Kakegawa, Shizuoka, a tea-producing region, including the "Kakegawa Matcha Tiramisu" (1,190 yen).

"Kakegawa Matcha Tiramisu" is characterized by its sophisticated sweetness, using Kakegawa-produced matcha in both the dough, which is made from Hokkaido-produced "Yumechikara" wheat, and the cream.

Matcha custard cream, mascarpone cheese cream, matcha ice cream and more are wrapped in chewy crepe dough, with espresso-soaked cookies peeking out from the middle, and finally, raspberry sauce tickles the aftertaste with its sweet and sour taste, creating a stunning layered feel that is full of surprises.

The wrapping paper is made with mizuhiki cord by Tsuda Rokusuke, a fifth-generation Kaga mizuhiki craftsman from Ishikawa Prefecture, adding a touch of color to the photo. Other popular items on the menu include the bittersweet "Kakegawa Matcha Brulee" (1,190 yen), so be sure to try that as well.

Asakusa Teahouse Tabanenoshi

[Warabimochi] "Motoko" - Warabimochi served on a boat-shaped tray with a choice of flavors

Warabimochi Motoko Asakusa, which opened in December 2021, is a branch of a popular store in Sugamo. It is located in the Nishi-sando Festival Shopping Street adjacent to Sensoji Temple.

The two main specialties of this shop are the traditional warabimochi and the recently popular warabimochi milk tea. There is also an eat-in space, making it perfect for a short break. There are several flavors on the menu, and the warabimochi lineup includes brown sugar, brown sugar, matcha, purple sweet potato, and five seasonal varieties (450 yen for 4 pieces, 750 yen for 10 pieces).

The four "warabimochi" are served on a boat-shaped plate, perfect for eating right away, while the ten are packed as souvenirs. On this day, I ordered brown sugar and brown sugar served on a boat-shaped plate. The brown sugar has a refreshing sweetness, while the brown sugar has a rich, mature sweetness. If you like less sweetness, I recommend the brown sugar.

Both have a unique chewy texture and a refreshing taste that melts in your mouth. The gentle aroma of kinako adds a nice accent and warms your heart. If you buy them as souvenirs in bulk, you can get a discount if you buy 3 or 5 packs, so please take advantage of this.

Warabimochi Motoko Asakusa store

[Matcha Ice Cream] "Kaminari Issa" makes a big impact with its extra rich gelato made with 3.5% tea leaves

Strong matcha is also called "Okoicha" and the specialty sweets shop is "Okoicha Sweets Specialty Shop Kaminari Issa". There are four stores in Asakusa: the main store in Asakusa, the matcha experience store, the Denpoin Street store, and the Nakamise Street store. I went to the Denpoin Street store. This is the closest of the four stores to Asakusa Station on the Ginza Line, and can be reached in about 3 minutes on foot.

As the name of the shop suggests, the menu has many dishes that use thick tea. I ordered the particularly popular "Thick Tea Ice Cream" (750 yen). I could choose between a cup or a cone, so I went for the cone.

The tea used is stone-ground No. 1 tea leaves from Kyoto, which make up 3.5% of the tea's strength. No. 1 tea leaves are the first leaves to grow that year, and it is precisely because they use No. 1 tea leaves that the tea leaves are made with that the tea can be enjoyed without any bitterness, allowing the tea to have its original flavor.

There is also the "Okoicha Warabi Gelato" (950 yen), which uses the same gelato and is made like a parfait. You can enjoy the contrast of flavors and textures, tasting the koicha gelato alongside chewy jelly, crispy puffs, and soft crushed warabi mochi.

They also have ice cream made with roasted green tea (500 yen) and ice cream with 2.5% matcha (600 yen), so we recommend trying them all to compare the flavors.

Koicha Sweets Specialty Shop Kaminari Issa Denpoin Street Store

[Dumplings] Asakusa Soratsuki: Evolution of strawberry dumplings

You can try evolved strawberry-filled dango at Asakusa Soratsuki, located in a back alley of Nakamise-dori. Since opening in 2018, it has gained popularity for its unexpectedness and photogenic appearance.

This is a sister store of Tsukiji Soratsuki, and its greatest attraction is the strawberries it uses, which are sourced from the group's purchasing power. A variety of strawberry sweets are available throughout the year, and the most popular items at Asakusa Soratsuki are the dango.

There are several types of dango available, including strawberry, smooth bean paste, mango, matcha, and milk, but the most popular is the assorted "Strawberry Four-Color Dango" (400 yen each), which allows you to enjoy mango, strawberry, matcha, and smooth bean paste in one dango.

They also have a wide variety of drinks, including the Strawberry Smoothie (Medium 650 yen / Large 1,000 yen), which combines the fresh sweet and sour taste of strawberries with a creamy texture. If you love strawberries, this is a place you definitely want to visit.

Asakusa Soratsuki Uranaka store

[Potato chips] A rare, crunchy treat even in Tokyo: "Imoyasu, a baked sweet potato specialty store"

Sweet potato sweets shops such as Mont Blanc and baked sweet potatoes are not uncommon, but there are not many places where you can try thinly sliced sweet potato chips. The place to try this delicacy is the baked sweet potato specialty shop Imayasu Asakusa, located right next to Asakusa Hanayashiki.

The store started out as a mobile sales outlet in 2005 in Ibaraki, the second largest producer of sweet potatoes after Kagoshima. It then established its flagship store in Tsuchiura in 2019, and opened its Asakusa store in May 2021. The baked sweet potatoes are mainly made with the sweet Beni Haruka variety, but also include Beni Azuma, Beni Haruka, Hime Ayaka, Suzuhokkuri, and Silk Sweet depending on the season. And for their "Sweet Potato Chips" (518 yen), they only use Beni Haruka, which is best suited for chips.

It's delicious as is, but you can also add three different sauces to your liking: salted butter, chocolate sauce, and caramel sauce. The most impressive thing about the taste is the crispy texture. It's surprisingly crispy, which is a world apart from the sweet potato snacks sold by confectionery manufacturers. The fluffy texture and sweetness of the sweet potato that spreads as you chew it is also exquisite.

The texture, sweetness, and flavor remain even when cooled, making it a perfect souvenir. In addition to "yakiimo" and "sweet potato," there are also menu items unique to specialty shops such as "yakiimo sandwich," "oni manju," "yamomitsu nama caramel," and "hisiomu shake," so if you like potatoes, be sure to try them.

Baked sweet potato specialty store Imoyasu Asakusa store

[Melon Bread] Enjoy the fluffy and crispy texture at Asakusa Kagetsudo Main Store

Asakusa Kagetsudo's Jumbo Melon Bread has long been a famous gourmet food to eat while walking around Asakusa. In addition to its main store in the Asakusa Nishisando Shopping Arcade, the store also has a branch near Asakusa Kaminarimon. Originally founded as a Japanese sweets store in Hachijojima in 1945 (Showa 20), the second generation owner moved to Asakusa in 2004. The store owner, who majored in fermentation science at Tokyo University of Agriculture, developed and released melon bread. Its deliciousness and uniqueness have earned it popularity, mainly through word of mouth.

The Jumbo Melon Bread costs 300 yen per loaf. Its large size and photogenic appearance are notable, but its greatest appeal is its taste. In particular, the crispy outside and fluffy inside texture create a delicious taste like no other. The secret lies in the fermentation; while regular bread is fermented for 40 to 60 minutes, this Jumbo Melon Bread is fermented for about three times that. Furthermore, the ingredients are changed depending on the temperature, humidity, and condition of the wheat on that day, so the bread tastes the same every day.

You can get a good deal by buying them as a set, and there are seasonal limited editions available, such as melon bread with ice cream in spring and summer, and melon bread with whipped cream in autumn and winter. Try comparing the taste with the regular type.

Asakusa Kagetsudo Main Store

[Namafu] Enjoy chewy and elegant gourmet food in a casual setting at "Kyo Kurara"

Namafu (raw gluten) is one of Kyoto's proud traditional foods. Gion Kyo Kurara, which opened a specialty store in front of Yasaka Shrine in Higashiyama in 2019, opened its second store in Asakusa in November 2023.

The restaurant is just a 2-3 minute walk from Asakusa Station on the Tokyo Metro. Look for the "Kyoto Namafu" banner along Kannon-dori Street. Namafu is not as familiar in the Kanto region as it is in the Kansai region, and such a casual specialty store is extremely rare, even in Tokyo.

A display beside the counter features a variety of namafu samples decorated with colorful toppings. There are around 20 varieties in the lineup, including standard savory and sweet varieties as well as seasonal specials. I tried the most popular, "Age Bubu Arare (Mochi Fu)" (350 yen).

The chewy texture of the gluten and the crunchiness of the rice crackers create a strong contrast, creating a huge impact in texture. The slightly salty rice crackers are delicious when combined with the fragrant flavor of freshly fried rice. Because they are skewered, they look similar to mochi or dango, but their flavor is truly unique.

The basic price is 350 yen per piece, and 3 pieces are a bit of a bargain at 1,000 yen. The smaller "Aburifu" is 400 yen for 4 pieces, or 1,200 yen for 10 pieces. This shop is perfect for those who have never tried namafu, or who are curious about the taste.

Gion Kyo Kurara Asakusa store

Drinks recommended for breaks and palate cleansers

Finally, we will introduce three stores that offer unique drinks. They are perfect for a break from your food tour or as a way to cleanse your palate.

[Matcha Latte] The richest in the universe!? "Kagurachaka Petit"

"Kagurachaka Petit" serves a very impressive cup of coffee with the words "The strongest matcha latte in the universe" that catches your eye. The shop is located along Asakusa Kokusai-dori. It is close to Asakusa Station on the Tsukuba Express and a 3-4 minute walk from Tawaramachi Station on the Tokyo Metro Ginza Line.

The tea used is matcha from Nishio, Aichi, a famous tea producing area. The specialty "Matcha Latte" is available in eight different strengths, from "1 Weak" (500 yen) to "8 Other Dimension" (1,100 yen), both hot and iced. Only those who have tried "7 Universe's Best" (950 yen) can drink 8 (you will receive a card to order 8), and this is my first time visiting, so I ordered a hot 7 with a monaka topping called "Kuma-chan" (50 yen).

The bear is a popular topping because of its adorable appearance, like a bath in matcha latte. If you order the "6 World's Strongest" (900 yen) or stronger, it will be served in a cup with a sticker saying "I'm drinking the strongest matcha latte in the universe."

You can adjust the sweetness to your liking with sugar and syrup available at the store. First, try it as is, and you'll be impressed by the rich, bitter matcha flavor and thick texture. Perhaps because the matcha is so strong, you'll need to add a fair amount of sugar to make it sweet enough. If you adjust it to a slightly sweeter level, it has a strong flavor like a rich, bittersweet matcha dessert, which is also delicious.

Besides the bear toppings, there are also other toppings such as "Homemade Matcha Gelato" (250 yen, single items start from 460 yen), "Marshmallows" (100 yen), and "Camel Butter Churros" (330 yen), so be sure to try a variety of them when you visit.

Kagura Chaka Petit

[Smoothie] Asakusa Ichigoza: A pure smoothie made without using any water or ice

Asakusa Ichigoza, located on Dempoin Street, has the slogan "Let's amaze the world with strawberries!!" It is a strawberry sweets specialty store that opened in 2019. Its specialty products are daifuku and smoothies, with the smoothies being especially popular in the summer.

The main strawberries used are Tochiotome strawberries from Yamamoto Town, Miyagi Prefecture, where the company's own farm is located. The "Strawberry Smoothie" comes in two flavors, Japanese black tea and milk (858 yen for eat-in, 842 yen for take-out), and both use the equivalent of 16 ripe strawberries per cup. The smoothie is made without any water, ice, colorings, additives, condensed milk, or fresh cream, resulting in a rich, refreshing taste that brings out the sweet and sour taste of the strawberries. Apparently, the secret ingredient is the strawberry sauce, which uses basil and balsamic vinegar.

During the summer, when strawberries are not in season, they are replaced with the small "Hitokuchi Daifuku Ichigo." Of the four varieties, I tried the "Original Koshian." The mochi is not too soft, and the bean paste is light and low in sugar. The sweetness brings out the sourness of the strawberries, creating an elegant taste.

Asakusa Ichigoza is a place where you can enjoy the surprising deliciousness of strawberries. The shop also has an eat-in space and a photo corner, so why not stop by for a short break?

Asakusa Ichigoza

[100% juice] "Orange" has a striking look and taste

Orange is set to open in June 2022 on Asakusa's Orange Street, and is a popular juice store that is worthy of the name of the shopping street and makes a big impact. The exterior is decorated in bright orange, so you'll be able to find the store easily when you go down the street.

Of course, the signature item is the "Orange Juice" (800 yen). It's made with a whole fresh orange, and the style of drinking the juice straight from a straw is very innovative and sure to look great on social media.

The varieties change depending on the season, and on the day of the visit they were using Australian navel oranges. They have an energetic aroma and sweetness, and are truly juicy. They also use Valencia oranges from California, USA.

They also offer "Grapefruit Juice" (800 yen), which is also made with care, using grapefruit from South Africa, which has a low bitterness. They also plan to offer seasonal menu items, such as small watermelon in the summer. Be sure to try this delicious juice, which is not only photogenic but also memorable in taste.

Orange

Asakusa is dotted with famous sightseeing spots such as Sensoji Temple, Asakusa Hanayashiki, Tokyo Skytree, Kappabashi Kitchen Town, and more. You will often see tourists in kimonos and rickshaws, and you will also find it appealing as a place to enjoy experiences. In between your walks around the city, why not use this article as a reference and enjoy some food while you're walking around?

Originally posted: August 26, 2022
*Some content was updated on July 30, 2025.

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