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JUN 27 2019

A trip to Ehime to enjoy the dignity of a regional city and its townscape rich in nature and culture (Part 1)

The start of this trip is Matsuyama, my first visit in 18 years. Matsuyama city is the largest city in the Shikoku region with a population of 500,000. It is a peaceful city with a tram running and a strong sense of nature and culture. This time, I will travel around the city center of Matsuyama, Dogo Onsen, Yawatahama in the Nanyo area, and Mitsuhama on the outskirts of Matsuyama, as well as other seaside towns.
画像: 地方都市としての貫禄と自然文化豊かな街並みを楽しむ愛媛の旅(前編)

Ai Nishimura

Administrator of the blog "My Diary," which began in 2004. A writer who has traveled to all 47 prefectures and loves local culture and history.
Author of Shimane's "Geography, Place Names, and Maps" Mysteries (Jitsugyo no Nihonsha), My Town is the "Number One in Japan" Dictionary (PHP Institute), and Prefectures Explained in Neko Neko Japanese History (Jitsugyo no Nihonsha). Official blogger for Suntory Gourmet Guide, official top user for Retty, and official platinum blogger for Excite.

Take the tram that runs through the city to Dogo Onsen Station. It's a wonderful town to be in, with Dogo Onsen, one of the best hot spring areas in Western Japan, located just a leisurely 20-minute ride from Matsuyama City Station. You can enjoy the hot spring town on a day trip without staying the night. You can take a leisurely stroll around the town, visiting shrines and shopping in the shopping district. There are plenty of gourmet options, including citrus specialty shops, Ichiroku tarts, and Botchan dango.

The symbol of the town is the Dogo Onsen Main Building, built in the Meiji era.

Dogo Onsen is a historic hot spring town that is mentioned in the "Nihon Shoki," was visited by Prince Shotoku, and was also beloved by the famous author Natsume Soseki.
Dogo Onsen Main Building, located in the center of the town, is a distinctive building with a three-story, solid wooden structure and a turret, making its presence known throughout the hot spring town. In 2009, it received three stars in the Michelin Green Guide Japan, and is visited by many people as an attractive spot that draws in tourists from both within Japan and abroad.

It is currently undergoing conservation repairs, but a careful schedule has been put in place to allow it to be used as much as possible during the repairs. Therefore, the repairs took a long time, about seven years, and the facility was open for business in parallel with the construction. The official website updates the operating status of the main building as well as introducing nearby outdoor baths, so be sure to check it out before visiting.

Enjoy visiting shrines and temples! A relaxing stroll around the town in your hot spring yukata.

The shrines and temples in Dogo Onsen also have a long history. Among the many, Isaniwa Shrine is a prestigious shrine that was already mentioned in books from the Heian period. The main hall has a rare shape nationwide, with two connected buildings that look like the letter "M" when viewed from the side. The vermilion-painted shrine exudes a stately atmosphere that evokes the characteristics of the Azuchi-Momoyama period and is definitely worth a visit.

Also, Yujinja Shrine, an indispensable shrine to any hot spring resort, is located in the center of Dogo Onsen town, and its splendid shrine building gives a sense of history. The shrine enshrines Sukunahikona no Mikoto, the god of hot springs, and will surely watch over Dogo Onsen for many years to come.
A little further inside, Enmanji Temple is very popular with young women. It is said that praying to the beanbag-like amulet "Omusubidama" will bring good fortune in finding a good partner, finding love, and having a happy marriage.

There's a mandarin orange juice specialty store and a stylish cafe! The hot spring town is full of things to see.

Try different mandarin orange juices at "10FACTORY" near Dogo Onsen Station!
Ehime Prefecture is number one in Japan in terms of both shipping volume and variety of citrus fruits. This shop sells a variety of products, including juice, ice cream, and dried fruit, making it a great place to choose souvenirs. For just 500 yen, you can try a menu that allows you to compare three different types of juice. If you want to deepen your understanding of citrus fruits, this shop in Ehime is the place to be. You may discover new charms of citrus fruits, which are constantly being improved and new varieties are being developed.

"Ichiroku Honpo" is a cafe located right in front of the Dogo Onsen Main Building, where you can see the main building in a panoramic view from inside the cafe. You're at the same eye level as the overlapping heavy roofs. I enjoyed Dogo Onsen to the fullest with a set of Ehime specialties, Ichiroku Tart and Botchan Dango.

Read the second part here

The contents published are accurate at the time of publication and are subject to change.

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